Airedale export growth strategy pays dividends
Date: 10th April 2014 | Posted by: Airedale Team | Posted in: Press release
Airedale Air Conditioning, Leeds, UK, April 10, 2014
As UK Trade & Investment (UKTI) Export Week continues, we are beginning to see dividends from our plans to increase turnover through export growth.
Within the last six months, we have established branch offices in Moscow and Dubai and have also prioritised strengthening relationships with our key accounts and global business partners. This, in conjunction with a major presence at key industry events such as London’s Data Centre World, Datacenter Dynamics in Moscow and Chillventa which takes place in Nuremberg, Germany every alternate year, is now beginning to see results with orders recently secured for telecoms and data centre customers as far afield as China, Norway, Kazakhstan and East Africa.
Airedale’s Commercial Director, Mark Viner, commented: “We quickly recognised that having a strong local presence was key to being taken seriously in our key growth markets. Taking this a step further, we’re also delighted to be able to announce the appointment of our first non-UK resident employee, Nissar Rahman, who will be supporting Airedale’s Area Manager, Andrew Walker, who moved to Dubai in 2013 to establish Airedale’s office in the ‘Dubai Airport Freezone’ (DAFZ). We have exported to the Middle East region for many years but never with the degree of focus that we now have because we recognise the potential is so vast.”
Our principal strength in the export arena is our precision air conditioning products, a segment in which Airedale has built up significant expertise to develop best-in-class systems which allow data centres to harness significant energy savings.
The data centre industry has been the focus of much attention in recent years for its energy usage. In 2007 global analysts, Gartner, estimated the industry accounted for 2% of global carbon emissions and, between 2011 and 2012, the amount of electricity consumed globally by data centres increased by a staggering 19%. Whilst energy saving strategies adopted in developed data centre markets like Northern Europe, North America, Hong Kong and Australasia have begun to bear fruit, emerging economies including Malaysia, Indonesia, China, Middle East & North Africa (MENA) and Latin America continue to witness growth levels in power consumption by over 15% .Back to news section