2026: What’s on the horizon for Data Center Cooling?
As the calendar year hurtles toward a close, it offers a natural moment to take stock of the fast‑shifting world of data centers- highlighting how 2026 and beyond will shape up in terms of the innovations pushing the field forward, the areas where progress has slowed, and the developments I anticipate will shape the industry as we continue to traverse a uniquely dynamic market.
The Emergence from Stagnation across the European Data Center Landscape
Across Europe, the conversation surrounding the infrastructure necessary for a digital future underpinned by AI leadership is evolving. While the continent possesses remarkable talent, resources and innovative companies, it currently faces distinct challenges in the global AI “arms race” when compared with North America, the Middle East and APAC.
North America is demonstrating agility in facilitating the necessary build-outs for hyperscalers and next-generation neo clouds, often by streamlining planning processes to accelerate AI capability development. Simultaneously, the Middle East is making significant strategic investments, leveraging strong trade agreements and government-backed developers to rapidly establish a formidable presence in the AI sector.
The United Kingdom is proactively addressing this dynamic. Initiatives like the newly announced “AI Growth Zones” and commitments to streamline planning are strategic moves designed to foster sovereign AI capabilities. However, the UK, like many regions, must navigate the immediate reality of power constraints. Delays in new baseload power generation projects (the Hinkley Point C nuclear power station was originally forecast to be constructed in 2025!), combined with the increasing demands of electrifying heat and transport, are creating significant pressure on the national grid. This power capacity crunch inherently constrains the rapid connection of large-scale data center projects. For the UK to truly position itself as a leader amidst robust international competition, more interventionist government strategies may be required to resolve these critical infrastructure bottlenecks.
The broader European landscape mirrors many of these complexities. Announcements regarding potential “AI gigafactories” signal strong ambition and an intent to unblock growth. Yet, the realization of these projects at the announced scale within the current decade remains a subject of cautious optimism. The path forward is complicated by a combination of established planning regulations, persistent power constraints, and the need for a readily available customer base to fully utilize the highly specialized GPU clusters required for training large language models.
Europe is at a pivotal moment, working diligently to align its infrastructure with its digital ambitions in a highly competitive global arena. 2026 will continue to feel a bit like we’re wading through treacle, but by the time summer rolls around I think we’ll start to see some major breakthroughs in large project activity.
Increased Hyperscaler Investment in Global Markets
A notable trend this year is the revised, upward capital expenditure guidance from the “big 3” major hyperscalers (META are making a strong case to be considered part of a “big 4”), signaling a robust pipeline of new project developments for the foreseeable future. The initial focus for these investments has largely been the U.S. market.
In the coming years, I anticipate a geographical shift as these key players broaden their footprints into emerging markets across the Asia-Pacific region, Latin America, and the Middle East. I expect to see more specific project announcements in the Middle East next year, driven by significant strategic investments in artificial intelligence infrastructure by entities within the UAE and Saudi Arabia.
Neo-Clouds to Disrupt the Data Center Market
The data center industry is experiencing a dynamic shift with the emergence of “neo clouds.” These agile “GPU-as-as-service” players are proactively shaping the future of digital infrastructure, specifically within the competitive realm of artificial intelligence development. Their strategic approaches are designed to challenge established market norms held by the hyperscalers.
To effectively compete in the high-stakes AI arena, these innovators are introducing new paradigms in both supply chain management and build-out strategies. A clear divergence in regional tactics highlights their flexible approach:
- In North America: We are observing significant investment in large-scale “AI giga factories,” leveraging vast purchasing power and sheer scale as primary differentiators.
- In Other Regions: A more measured entry strategy is common, involving strategic collaborations with local colocation providers and initial smaller-footprint deployments.
For 2026, I anticipate several key trends as these entities mature their global presence:
- Strategic Acquisitions: Expect to see the consolidation of market share through the targeted acquisition of smaller colocation / neo cloud providers in key international regions.
- Focus on Innovation: To maintain a competitive edge, these new players are poised to champion groundbreaking innovations. This includes exploring novel construction methods and advanced cooling technologies to prioritize speed of deployment and scalability as core market differentiators.
The result is a more diverse and innovative ecosystem, signaling a fascinating period of evolution within the global data center industry.
Government Role in International AI Development
Access to advanced computing resources, particularly GPUs, is a critical factor in enabling nations to pursue sovereign AI capabilities. At present, the United States occupies a central position in the global supply chain for these technologies. Consequently, GPU availability has become an important consideration within broader trade discussions and international policy frameworks. Recent negotiations highlight how regions are incorporating technology access into their economic and diplomatic strategies, reflecting the growing intersection of AI development with global trade and governance, and I expect this trend to grow in 2026.
Dominance in the GPU Market to be Challenged
NVIDIA may not hold an outright monopoly in the GPU market, but its influence is undeniably significant. Across this year’s global announcements in AI and the strategies of emerging cloud providers, NVIDIA consistently appears as the preferred platform of choice. This level of concentration (Nvidia has grown so large that it now accounts for around 8% of the S&P 500’s total weight) brings both opportunities and risks: while the company’s market capitalization remains robust, much of the current growth is centered on infrastructure for training AI models rather than actual widespread deployment of AI within enterprises that drive broader economic productivity.
The ongoing debate around a potential “AI bubble” will only find clarity once organizations begin deploying models at scale – either realizing tangible productivity gains or confronting the possibility that expectations have outpaced results. Looking ahead, we can expect continued investment in training capabilities, but also the emergence of new competitive dynamics.
Proprietary technologies from hyperscalers are likely to capture greater market share, and challengers such as AMD are poised to play a more prominent role in reshaping the landscape.
Direct-to-Chip Technology to Shape the Next Chapter of Compute Infrastructure
Direct-to-chip cooling has become the cornerstone of high-density compute environments, outpacing immersion as the preferred solution for today’s global deployments. Its success lies in the seamless fit with existing server architectures, enabling organizations to scale without disruptive shifts in infrastructure.
Yet, as GPU performance accelerates, industry roadmaps signal that single-phase direct-to-chip cooling will eventually encounter its limits. The future will not be defined by a wholesale pivot to immersion, but rather by the rise of two-phase direct-to-chip systems – an evolution that aligns with increasing chip densities and the demands of next-generation workloads.
In the near term, single-phase direct-to-chip will continue to dominate, with 2026 poised to see widespread adoption across global compute centers. The real opportunity for leaders lies in anticipating the transition: preparing strategies that embrace two-phase innovation while leveraging the stability of today’s proven solutions. This is not just about cooling – it’s about building resilient, future-ready infrastructure that keeps pace with the trajectory of AI and advanced compute.




