Americans Aren’t Saying ‘No’ to Data Centers; They’re Saying ‘Do It Right’
New data from Airedale by Modine reveals the practical conditions that turn neighbors into supporters Americans aren’t rejecting data centers; they’re asking developers to do them right. Support for data centers hinges less on distance than on what facilities deliver to their communities. When presented with a choice between a data center one mile away that provides tangible benefits or one eight miles away that offers nothing, most Americans choose proximity with purpose. Earlier this year, we published the Data Center Neighborhood Survey Report showing that 70% of Americans are comfortable with data centers within a few miles of their …
Balancing Redundancy with Sustainability to be Both Resilient and Efficient
Data centers run 24/7 and are now caught between the Service Level Agreements that demand 99.999% uptime and the ESG report that scrutinizes every kilowatt of energy used. Meanwhile, your board wants both redundancy and a path to net-zero emissions. Traditional wisdom suggests you can’t have both, as every redundant backup chiller and N+1 configuration pushes you further from sustainability targets. That wisdom is outdated because smart operators are rewriting the rules. They’re already achieving Tier 3 redundancy while driving PUE below 1.3. They’re meeting stringent uptime requirements without sacrificing their sustainability commitments. The old trade-offs no longer apply when …
Green is the colour of money – how to make a sustainability programme stick in manufacturing businesses
As an air conditioning manufacturer we definitely feel the weight of responsibility when it comes to sustainability. Historically, because of the energy and refrigerant gases used within air conditioning products, the HVAC industry has attracted attention. On top of this, manufacturing processes currently use roughly one-third of the world’s energy. As a marketer I’m one of the people at the company taking a lead on sustainability as it’s my job to reshape that narrative and help steer the ship strategically, listening to our clients and what they want. We work heavily in the data centre market, which is an industry …
